Mousetalgia Episode 256: Marketing Disneyland; Jack Kinney

Bob Witter, director of marketing for Disneyland in the ’90s, talks about his time with the park and the development of various campaigns (starting with Indiana Jones and “40 Years of Adventure”) that helped launch the resort’s marketing efforts in a new direction. Witter talks about Indy, sponsors, Jay Leno, and more. Also, Jeff and Kristen discuss the late Disney animator Jack Kinney’s time with the studio via his 1988 book, “Walt Disney and Other Assorted Characters.” In his book, Kinney shares accounts of the earliest days at Disney’s studio, and discusses how the team endured the depression and built the world’s premiere animation studio under the leadership of Walt Disney. Plus – San Jose’s late Frontier Village and its Disneyland ties; a signed book giveaway; Halloween Time arrives at Disneyland; the secret to creating Trader Sam’s Shipwreck – and more!

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